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To get started with this worksheet, please follow these simple steps:

  1. Click the duplicate icon in the top right corner to copy the template to your workspace. (On mobile, tap the 3-dot menu to reveal the same option.)

  2. If you don't have a Notion account, sign up for one before duplicating the template. If you have one, login using this account after clicking duplicate.

  3. Once the template has been duplicated, it will appear in the sidebar of your Notion workspace (left side panel).

    You can now write inside of it, and craft your creator character

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Your Creator Character is the version of you that lives online. It’s the identity people connect with and remember. It’s how you build a brand that stands out.

Use the questions in this worksheet to shape yours.


1. Your Core Brand Identity

<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What is the purpose of your personal brand? Why does your account exist?

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<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What is the mission of your personal brand? What is the transformation that you want to help people achieve?

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<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What core values drive your content?

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<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What are your anti-values? What do you refuse to stand for?

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<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What beliefs or strong opinions do you stand for (or against)? What myths do you challenge in your niche?

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<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What do you aspire to achieve in the long run with your personal brand?

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2, Mentor Map

<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> List 3–5 creators you admire. These are your main digital mentors. Include a trait that inspires you the most about them.

Bonus:

What other mentors do you have (for specific topics)?

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3. Your Unique Brand Voice

<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What personality traits do you want your brand to convey? (e.g., friendly, professional, etc.)

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4. Your Strengths & Weaknesses

<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> What are your strengths?

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